May 7, 2026

The real leverage is turning your workflows into reusable AI systems. I’ve been experimenting with this for Google Ads: → upload campaign exports→ Claude analyzes the account→ the “skill” applies a structured audit framework→ you get recommendations, insights, and next actions in minutes Not direct Google Ads automation. More like an AI strategist trained on […]

Set up. Optimize. Scale. 1. SETUP ☐ Create a Google Ads account (or link to existing)☐ Install conversion tracking (Google Tag / GTM)☐ Link Google Ads with Google Analytics☐ Set up billing + define monthly budget☐ Define primary conversion (purchase, lead, call)☐ Set geographic + language targeting☐ Choose bidding strategy (start with Max Conversions or

Google is expanding its Universal Commerce Protocol (UCP) checkout from AI Mode into regular Google Search results. This allows users to buy products from search via a “Buy” button, without visiting a retailer’s website (e.g., Wayfair). UCP enables seamless transactions by connecting AI systems with retailers using shared standards, and is supported by partners like

OpenAI is expanding ChatGPT ads by introducing new ways for businesses to buy and manage campaigns while maintaining user privacy and separation from core responses. Advertisers can now access ads through partners or a new beta self-serve Ads Manager, making it easier for companies of all sizes to participate. The platform now supports both CPM

Big update from Google:Vehicle ads are no longer limited to Performance Max. You can now run them via Standard Shopping campaigns in Google Ads. What’s new: Vehicle ads now supported in Standard ShoppingMore control vs. Performance MaxExpanded flexibility for auto advertisers Setup includes:Google Ads accountGoogle Merchant CenterGoogle Business Profile Spotted by Hana Kobzová

Starting July 1, 2026, Google Ads will automatically set call recording to “Yes” for accounts with no prior selection. What you need to know: Applies only if you haven’t chosen a setting yetDefault switches to ON (recording enabled)You can still turn it off anytime Action required: If you want recording OFF, update your settings before

As of May 5, 2026, Google Merchant Center is rolling out a new option:“Use AI to add products – beta” What it does: Lets you create product listings using AINo product feed requiredWorks via a one-time site scan Why it matters: This makes it much easier (and faster) for advertisers to get products live—especially if

Cross-channel conversion reporting data is now available via the Data API (alpha), giving developers direct access to both paid and organic performance insights programmatically. This opens up a lot of possibilities for deeper analysis, automation, and smarter attribution. Shoutout to Arpan Banerjee ban 🙌 for being part of pushing things forward in this space!

At Google Marketing Live 2026, GTM gets a big update! TL;DR: GTM containers will become Google Tags (optional upgrade). What this doesn’t mean: No automatic data collection to GA4 / AdsNo requirement to use Google productsGTM keeps working as-is Key update: Destinations Legacy Google Tags → “Destinations”No more multiple gtag.js loadsCentralized tag settings (with overrides

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss