May 7, 2026

Google has officially introduced the new “Site Visits” asset for ads a feature that displays how many visits a website received directly within search ads. Why it matters: • Builds instant trust with visible traffic numbers• Can improve CTR by signaling popularity• Requires no extra setup• Works across multiple campaign types Example: ads can now […]

VIVEK GUPTA shared that starting July 15, Google Ads will require Passkeys for certain actions to improve account security and create a safer advertising ecosystem. Key points: Advertisers should set up a Passkey in advance. Setup steps: Visit the Google Passkey setup pageClick “Create a Passkey”Enter your account passwordConfirm by clicking “Create a Passkey” Passkeys

But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.” They fail because of: weak conversion trackingpoor landing pagesunclear goalsbad messaginglack of testingoptimizing for clicks instead of profitmaking decisions without enough data The accounts that consistently win usually do the fundamentals extremely well. Things like:

They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do the basics extremely well: → clear strategy→ strong intent alignment→ high-quality

The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→ conversion architecture→ human oversight & interpretation The

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less

Most advertisers think “AI in Google Ads” means turning on Performance Max.It’s not. AI is only as good as the: • conversion signals• data quality• account structure• creative inputs• landing pages you give it. If those foundations are weak, AI scales inefficiency faster. The accounts getting the best results from AI right now usually have:

Google has introduced Partial SDF uploads in DV360, allowing advertisers to upload only the specific Line Item columns they want to update instead of full SDF files with 120+ columns. Benefits: • Smaller, easier-to-manage files• Faster uploads and updates• Reduced risk of unintended changes• Higher resource limits per file A smart update that makes DV360

Search = Capture demand People are already looking.Keyword-based targetingHigh intent trafficBest for immediate leads/sales Bottom of funnel Performance Max = Scale demand Google finds more conversions for you.Uses all Google channelsAI-driven targetingExpands beyond search Full funnel (if you have data) Demand Gen = Create demandPeople aren’t searching yet.Audience-based targetingVisual ads (YouTube, Discover, Gmail) Builds awareness