September 1, 2025

Yet we spend 92% of our budget on the 5% who are. – 90% of vendors who made the shortlist were already in the buyer’s mind before they started looking.– 81% of purchases go to the brand buyers thought of first.– But only 8% of the spend goes toward brand building. Something doesn’t add up. […]

Technically, it can, but only if the search term actually triggers that keyword.See where I’m going? Keyword insertion doesn’t pull in the search term itself. It pulls in the keyword that got triggered. Huge difference. Never use it in competitor campaigns. Unless you want to risk showing their brand name in your ad. Want a

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all

Brais Calvo Vázquez posted that Notices are now going out: starting October 31, 2025, Microsoft Clarity will require explicit consent for users in the European Economic Area, the UK, and Switzerland. In the process, Microsoft is introducing consent V2, which adds more granular control over analytics and advertising cookies. Everything suggests this is laying the