3-year-old AI startup Perplexity has made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser. Chrome isn’t just a browser, it’s the gateway to billions of users and a massive data engine for Google’s ad business. The bid comes as regulators push to break up Google after a U.S. court ruled it holds […]
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client. If you want to load gtag.js via SGTM, you must now use a Web Container Client and allowlist the Google Tag Measurement IDs you want to serve.If you load
Igor Pecherskih & Hana Kobzová discovered that the automatic improvements page has received an update. Now it is called “Automation”. The interface has been changed and now the number of items that have been updated is displayed. For those who don’t know, this page can be set up to automatically update product data, such as
The automatic improvements page has received an update Read More »
Barry Schwartz & SERP Alert ⚡ & Sachin Patel discovered that Google is testing again with the horizontal line in Ads!
This tool allows you to track detailed product data for each purchase conversion, providing insights that drive sales reporting and features like automated discounts. Key Benefits: Identify and fix issues in your cart data setup for accurate conversion tracking.Optimize campaigns with complete and correct cart data, leading to better performance. Ensure data quality for improved
New the Conversions with Cart Data Diagnostics Tool in Google Ads! Read More »
Google has expanded its Brand Guidelines and Asset Optimisation tools to include text guidelines, giving advertisers more control over automatically generated ad copy. Previously limited to visual elements like logos and imagery, these sections now allow restrictions on certain words, phrases, or sentence starters (e.g., excluding “cheap” for premium brands, or banning openers like “and”