May 21, 2025

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want […]

Always check your conversion by conv. time vs conversions I had an account that showed an ROAS of 6 based on Conv. time; when I used the normal conversion value, it was an ROAS of 2. Teodor Yordanov made this great picture and example of how it works: If the purchase took place TODAY, but

To bring extra conversions Google recommends to use the Golden Triangle. Keep in mind that you want to have enough data for this Triangle. I would say at least 30 conversions in 30 days. But if you think you can achieve it with lower amounts test!

Simo Ahava discovered that Google Analytics 4 now allows geolocation overrides in the Measurement Protocol. You can set a user’s location by: – Using ip_override with any IP that geolocates to the desired region– Using the new user_location object to specify location details directly This provides greater control over geographic data attribution.Source

Want to unleash the true power of AI like ChatGPT but don’t know where to start? This cheat sheet from AIFire is your assistant for creating impactful conversations, content, and solutions. Here’s what makes it gold: Roles: Use AI as your brainstorming buddy, mentor, coach, or even ghostwriter. Formats: Present ideas in lists, tables, visuals,

Want to use the value bidding strategies from Google? Below you find which solution suits you.

What people think Ads is about: Keywords What Ads is really about: Landing pages that turn clicks into conversions A good offer that makes people take action Compelling ad text that stops the scroll and drives engagement Keywords that target the right audience at the right time Tracking that optimizes performance and maximizes ROI Every

AI Max for Search Campaigns: Key Takeaways from Ginny Marvin’s PPC Chat interview AI Max is not a new campaign type. It’s a set of optional features you can enable in standard Search campaigns. These include: – Keywordless targeting (based on landing pages and ad assets)– Text customization (formerly automatically created assets)– Final URL expansion

Benoit Legendre discovered that there is currently a global technical issue affecting campaigns using the “Bid only for new customers” setting. Many campaigns stopped spending completely around 11:00 AM UK time yesterday. Google has confirmed the problem but hasn’t provided a timeline for a fix. Temporary fix: switch affected campaigns to “Bid for new and