There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes […]
Google is doubling down on smart targeting Read More »
If you do not meet the conversion modeling requirements for consent mode it can be better to lower your ROAS, because you are missing conversions. The requirements: – you have a daily ad click threshold of 700 ad clicks over 7 days, per country and domain grouping– you have correctly implemented consent mode or the IAB Transparency &
Crucial consent tip Read More »
You run an online store and are using Google Ads to drive traffic to your website. Your goal is to achieve a target ROAS (Return on Ad Spend) of 5x, meaning for every $1 you spend on ads, you aim to generate $5 in revenue. Over the course of several weeks, you make some changes
What is the average target ROAS? Read More »
A higher ROAS does not mean more profit. If you look at the graph below from Maximilian vom Eyser you see that at some point the traffic will become much more expensive.
ROAS dynamics in Google Ads Read More »