April 27, 2025

Arpan Banerjee discovered that you can now analyze with Gemini in Google SpreadSheets!

Emirhan Bayutmuş discovered that you can now run Search Campaigns with the Sales objective on TikTok! Currently available in the UK, US, Germany, Japan, and Canada, with a global rollout expected in 2–3 months.

Meta is expanding advertising on its Threads platform to all eligible advertisers globally, with ads initially appearing in select markets. The company plans to test the feature in over 30 countries, including the United States, as part of a phased rollout aimed at optimizing both user and advertiser experiences. Ads will be identifiable by a

Starting May 22, Google Local Services Ads (LSAs) will relax their photo guidelines. Restrictions like off-topic content, watermarks, contact details, bad lighting, duplicates, and screenshots will no longer be part of the photo review process. This update was found by Anthony Higman

Barry Schwartz discovered that Google has a glitch for real-time reporting in GA4!

You think you know what’s going on…Until you look at the second metric That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov mapped 20 such pairs, with what they reveal ↑ Product views + ↑ Add to cart → Fast funnel↑ Sessions + ↓ Scroll depth → Weak

Google has updated how we manage Customer List Audiences, this update went live on April 7, Yash Mandlesha just reminded me of this change! Before: You could set customer list entries to “Never Expire” – users stayed on the list indefinitely. Now: That’s gone. Google replaced it with “Membership Duration” – capped at 540 days.

I posted many graveyard memes but what about the future of Ads and the chances? I think we will see a lot of focus from Google on the topics and subjects that I wrote below. What do you guys think? And which topics and subjects do I miss?

Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is added or updated, notify Google so the image can be crawled quickly. Use Google Search Console’s URL Inspection Tool to test new image URLs before