Google Search: +9% YoY spend, mostly from rising CPCs (+5%), not more clicks (+4%). Shopping Ads: Clicks up 9%, spend up 8%, with Amazon still dominating. PMax: 93% adoption but dropping in performance, lower ROAS, higher CPC than standard Shopping. Microsoft Ads: Stronger growth (+17% YoY spend), with rising CPCs, especially for brand terms. Advertisers […]
Google Ad Spend Up, But Performance Wobbles Read More »
Last week I visited Amsterdam and when I checked maps I saw the pop-up from trainmore to claim my day pass. Perfect example of a Smart Ad especially when you like to go to the gym😉. I cannot remember seeing ads like this before but maybe I’m like everybody else who claims that they never
In some situations, it could be better to optimise towards mid-funnel conversions. Below you see an example of this situation.
When to optimise towards Mid-funnel conversion Read More »
They’re rolling out SKU-level insights, ad impression logs, and even giving third-party marketplaces tools to plug directly into Meta ads. And AI-powered carousel ads that push both clicks and foot traffic!
Meta wants your retail media dollars Read More »
OpenAI’s quietly dropping code hints that in-chat shopping is coming fast. Think: “buy now” buttons, product ratings, shipping info—all inside the chat. And yes, Shopify checkout links too. For merchants? No extra setup. For users? Scroll, ask, buy—without ever leaving the convo. Shopify’s been loud about going all-in on AI This could be the move.
ChatGPT x Shopify? Read More »