News

Is Performance Max Cannibalizing Search?

A study of 500+ accounts shows that Performance Max often serves ads for exact-match...

Sitelinks now influence Ad Strength in Performance Max campaigns

Google has started factoring sitelinks into its evaluation of asset group diversity...

AI tools made open source software developers 19 procent slower

A recent study by METR found that experienced open-source developers were 19% slower when...

Overlap between AI citations and top 10 Google Search Rankings

Semrush analyzed 5,000 keywords and found that Perplexity aligns most closely with Google...

Your Shopify tracking breaks on August 28

If you’re still using Additional Scripts or checkout.liquid, your Google Ads, Meta...

Specific Audiences only in Google Merchant Center

Since when can you show Google Merchant Center promotions to specific audiences only? You...

Human clicks vs ChatGPT Citations

New analysis reveals that AI tools like ChatGPT treat Google results in a manner that...

New CTR Study

Backlinko published a new CTR study based on 4 million Google search results. The data is...

New asset optimisation

Starting 4 September 2025, Google Ads will automatically apply a new asset optimisation to...

SEA News

On this page, you will find all the latest news and updates related to Google Ads and search engine advertising. Stay up to date with the ever-evolving world of online advertising and discover valuable insights, strategies, and industry trends that can help you make the most of your Google Ads campaigns.

Explore informative articles that delve into various aspects of Google Ads, including best practices for optimizing your ads, targeting techniques to reach your desired audience, bidding strategies for maximizing your return on investment, and the latest features and updates introduced by Google to enhance your advertising experience.

Stay informed about the latest industry trends and emerging technologies that can impact your advertising efforts. From advancements in machine learning and artificial intelligence to changes in consumer behavior and search engine algorithms, our news section covers it all.

Whether you are a seasoned advertiser or just starting with Google Ads, this collection of news articles provides valuable resources to expand your knowledge and stay ahead of the competition. Keep yourself informed, adapt your strategies, and unlock the full potential of Google Ads and search engine advertising for your business’s success.