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New Change history by performance

Muhammad S. discovered that Google has launched a change history by performance!...

Flavicons in Shopping

Barry Schwartz discovered that Google is testing with favicons in shopping!...

Google Ads news – April Recap

Google Ads News New YouTube Shorts Guide Just came across a new help page from Google:...

Strong Microsoft results

Microsoft (MSFT) reported strong Q3 results, beating Wall Street expectations on both...

Meta Q1 Earnings

Meta beat Wall Street expectations in Q1 2025, reporting revenue of $42.3B (vs. $41.3B...

Channel-level reporting for Performance Max🚨

Google is rolling out channel-level reporting, full search terms data, and richer asset...

95% of B2B buyers aren’t ready to buy

Yet we spend 92% of our budget on the 5% who are. – 90% of vendors who made the...

From “Building Brand to ‘Future Demand”

A trap that can happen in performance marketing: chasing short-term conversions without...

Automatic video generation for Demand Gen campaigns

Google Ads now offers automatic video generation for Demand Gen campaigns. On the Review...