News

Google Ads appears to be testing a small but useful improvement in the console

A new “Preview Ad” button has been added directly within the View asset details screen...

Reminder for Meta Ads’ daily budgets how they actually work

Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility...

How do budget changes work in Google Ads?

Below an example: In November, you start with a $5 daily budget ($152/month). By November...

100,000 subscribers 🫨

Still feels unreal to type that. When I started my PPC newsletter, the goal was simple:...

Leas Forms requirements

To use Lead Forms in Google Ads you need some serious requirements!...

🚨Goodbye Language Targeting?🚨

Ezra Sackett discovered this note that by the end of 2025, language targeting settings...

Gemini vs. ChatGPT isn’t just a race between two products

It’s a battle of ecosystems. Why Gemini has the edge: -It’s integrated into Google’s core...

Google hasn’t always shown 4 ads above the organic results

Up until early 2016, the maximum was 3 ads at the top, with many more filling the...

Averages don’t explain , segments do

Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat...