News

4 Shopping Pmax set-ups 

I read the awesome post from Dario Zannoni He wrote down 4 Pmax shopping set-ups that you...

How Google Ads keyword matching works

Interesting chart that indicates that RSAs prioritize headlines containing the most...

Level Up Your AI Game in 2025

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...

Airbnb cuts performance marketing by $541m

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from...

Real Growth Comes from New Buyers

It’s easy to say, “We need more revenue,” But where exactly should that growth come from?...

Ad funded by

Anthony Higman discovered that the ads funded by section is now live...

What happens when brands stop advertising?

This chart from the Ehrenberg-Bass Institute shows the long-term impact on sales and...

From “Building Brand” to “Future Demand”

A trap that can happen in performance marketing: chasing short-term conversions without...

Power Pair

Leaked emails reveal Google executives knew advertisers were frustrated with the 2024...