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Small steps

So I talk about consistency and showing up every day all the time. But what about the...

This tool F*cks up your remarketing

And a lot of people have it on 😭 I’m talking about optimized targeting This future...

Brand Awarness Is A Bigger Concern Than Negative Perception

In B2B marketing, people often overestimate how many people actively reject a brand and...

AI agents are the next evolution beyond tools like ChatGPT!

While ChatGPT excels at generating text based on prompts, AI agents take it a step...

From “Bruilding brand” to “Future Demand”

A trap that can happen in performance marketing: chasing short-term conversions without...

Most advertisers don’t benefit from consent mode

You can implement the advanced modeling with cookieless pings. But it won’t work...

Reactivation strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

“ROAS is high, so we’re good”

Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually...

Level Up Your AI Game in 2025

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...