News

Feed asset vs Assest-based metrics?

Mike Ryan & Barry Schwartz discovered that in the channel performance report, there’s...

Q2 2025 Paid Media Trends – Tinuiti

The latest Tinuiti benchmark report reveals continued growth across most major ad...

Without Consent Mode, you’ll start losing data in under a week…

And with it, Google Ads performance. From July 21, Google requires Consent Mode v2 for ads...

PMax Brand Asset Migration

Brand guidelines are now default for new PMax campaigns in the UI; API follows in v21...

Generated for You

Dario Zannoni discovered the “Generated for You” a new AI-powered feature in...

Google Ads now supports bulk image editing with AI in the Assets Library

Dario Zannoni found out that Google is allowing advertisers to enhance up to 100 images at...

A classic strategy to start testing with

I know Miles McNair even wrote a whole article about it so if you want to know more check...

Reactivation Strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...