News

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis

During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted...

ChatGPT Agent

OpenAI just launched something that could change how we get work done: ChatGPT Agent. This...

ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion.

I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is...

NEW Negative keyword lists PMAX

Looks like Alyssa Knab and Jeremy Young were right. Because other people now also see that...

Product Studio

Arpan Banerjee just go access to product studio in Merchant Center! Looks like a further...

New workflow?

Felix Mayo discovered that when he hovered over the optimization score he could add...

Master the 5-Step ChatGPT Prompt Formula

Want better results from ChatGPT? Use this simple formula to craft effective prompts every...

Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...

2025 Google Ads Benchmarks

2025 Google Ads Benchmarks are out from WordStream by LocaliQ Here are the key insights...