News

Airbnb cuts performance marketing by $541m

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from...

20 ChatGPT prompts that marketers can steal today

I collected 20 high-converting, emotion-driven, clarity-boosting prompts that you can use...

Ad funded disclosure info

Arpan Banerjee just texted me that Google started shooting mails for Ad funded disclosure...

10 Prompt Engineering Tips

(Used by top ChatGPT experts) You’ve seen the same weak AI prompts everywhere. “Write a...

Q2 2025 Paid Media Trends – Tinuiti

The latest Tinuiti benchmark report reveals continued growth across most major ad...

Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...

Reactivation Strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

New Google Merchant Center Attribute – MRP (India Only)

Emmanuel Flossie discovered that Google has introduced a new (Maximum Retail Price)...

LSA are becoming less transparent

Anthony Higman warns that Google’s Local Services Ads (LSA) are becoming even less...