Google Analytics introduced two new suggested audience templates to support customer lifecycle strategies in both Analytics and Google Ads: – High-Value Purchasers: Built using purchase count or Lifetime Value (LTV). A new LTV percentile field allows advertisers to target the top value customers more precisely. – Disengaged Purchasers: Based on days since last purchase, helping […]
Google has updated its advertising policies to prohibit the promotion of online horse racing betting. This includes ads that drive users to online betting platforms or affiliate sites promoting horse-racing gambling. While licensed gambling operators may still advertise where local regulations allow, this change specifically tightens restrictions around horse-racing promotions. Advertisers in this niche should review
Google is phasing out its public developer support forums for Google Ads tools. These forums historically allowed developers and agencies to troubleshoot issues together, share solutions and learn from community-driven discussions. With this change, support will shift to more private, official channels. This means less open knowledge-sharing and a greater need for detailed support tickets
Anthony Higman discovered that Google is testing or expanding a “Products at this location” element in Local Ads that deep-links users to the business’s GBP product listings. This aligns well with ecommerce, where GBP product catalogs are usually stronger and directly revenue-driving.
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