News

AI chatbots may be sending Airbnb higher-intent travelers than Google

On its latest earnings call, Airbnb shared an interesting early signal: traffic coming...

Manus AI in Ads Manager

Meta has started rolling out Manus AI tools inside Ads Manager, bringing generative AI and...

Perplexity just ditched ads

Perplexity just ditched ads, and that decision says a lot about where AI search is...

Meta ROAS is often inflated

Here’s why most Meta accounts aren’t actually optimizing for profit ↓ “Performance” in...

Parameters list for cookies

I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics...

Data Manager API v1.5 Update (Feb 17, 2026)

Version 1.5 of the Data Manager API introduces enhanced tools for audience and user list...

Update to Demand Gen Lookalike segments

Google started to send email about: Update to Demand Gen Lookalike segments! Thanks for...

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance...

New AI-powered configuration feature rolled out

Google has rolled out its AI-powered configuration feature in Google Search Console to all...