News

ChatGPT is introducing Ads

You can’t treat ChatGPT ads like a normal ad placement. Here’s how OpenAI’s ChatGPT ads...

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance...

New research on AI & jobs just dropped!

New research on AI & jobs just dropped, and the results might surprise you. Key...

The Top Sport Podcast Lineup

YouTube has introduced a new advertising offering called the Top Sports Podcast Lineup...

Google x DocMorris

Google has announced a partnership with DocMorris, a major European online pharmacy, to...

Hidden patterns from metric overlaps

You think you know what’s going onUntil you look at the second metric That’s because many...

Metrics average don’t explain

Averages don’t explain.Segments do. Your average CR is 3%. Great, right? But if first-time...

The Ideal ROAS

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend)...

 7 Surprising Findings From Study of 15,000+ Google Ads Accounts

A large analysis of more than 250,000 performance reports from over 15,000 Google Ads...