GA4

Universal Analytics 360 product changes

Arpan Banerjee messaged me that starting March 2024, Universal Analytics 360 advertising features (remarketing, conversion export, bidding optimization) will no longer be supported for traffic from the European Economic Area (EEA). Additionally, certain features such as realtime reporting and API, and realtime BigQuery export will no longer be supported on Universal Analytics 360 for all […]

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Big Analytics change!

Google Analytics is updating its Advertising section to streamline reporting for advertisers and publishers. This includes consolidating reports, requiring account linking for access, and moving the Publisher ads report to the Advertising section. The aim is to provide more tailored insights for users across behavioral and advertising/publisher metrics. The following changes will start rolling out

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