GA4

Brais Calvo Vázquez found out that Google just improved the import of user data so that users can use it immediately in audiences. Additional user activity on the app or website is no longer required to qualify or add a user to an audience.

Google has uploaded a guide for privacy control in GA4. For more information visit:https://lnkd.in/eVaXH7Em

GA4 has added Salesforce as a data source for Data Import

Brais Calvo Vázquez found out that with the arrival of save comparison GA4 gets new symbols to the interface: – A new icon for comparisons that replaces the previous one and directly opens the new flow where we can choose an already saved comparison or create a new one. – shortcut that allows you to

Arpan Banerjee just sent me this new recommendation from Google Analytics 4!

You can now see Microsoft Copilot data in GA4! For more information, please refer to this link!

Google has now officially updated the GA4 update page with the new key events data.

Enhanced conversions are live for GA4 (open-beta) Google Analytics has released the user-provided date now! With this update, you’re no longer required to send a user ID before you collect user-provided data from your website or app. User-provided data collection enables enhanced conversion support for Google Analytics 4 conversions. Enhanced conversions allow Google Analytics to

Behavioral modeling is only available for GA4 if: – Consent mode is enabled across all pages of your site – Consent mode for web pages must be implemented so that tags are loaded before the consent dialog appears, and Google tags load in all cases, not only if the user consents (advanced implementation). – The property

Thomas Eccel found out that Google Analytics is now recommending to implement Consent mode.