GA4

Customizable report snapshots

Brais Calvo Vázquez discovered that GA4 is rolling out customizable report snapshots with three pre-designed templates: User behaviorSales and revenueMarketing performance These templates introduce two new components: Top metrics, allowing selection of up to four key metricsA complementary info card for added context All elements can be customized, edited, and used in GA4 library summary […]

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GA4 Update: New Consent Mode live

Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic Split: Percentage of traffic and conversions from the EEA. .2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling. 3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics. Note that having consent mode these days is crucial

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First GA4 update 2025

You can now explore and manage consent settings through a centralized hub in Google Analytics Admin. This hub allows you to understand how Analytics handles consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access it, go to Admin, then under Data Collection and

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New Customer Match for Google Analytics

Google now allows you to use Customer Match to enhance Analytics audiences exported to linked advertising products like Google Ads, Display & Video 360, and Search Ads 360. By matching hashed, consented first-party data with Google data, this feature: – Expands your addressable audience when other identifiers are unavailable. – Maximizes remarketing efforts by reaching

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