Snapchat Cost in GA4
You can now import cost data from Snap through a seamless integration with Google Analytics. This enables advertisers to automatically track Snap cost data within Google Analytics.
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GA4
Behavioral modeling criteria
Behavioral modeling is only available for GA4 if: – Consent mode is enabled across all pages of your site – Consent mode for web pages must be implemented so that tags are loaded before the consent dialog appears, and Google tags load in all cases, not only if the user consents (advanced implementation). – The property
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GA4 now includes a Report Identity API
GA4 now includes a Report Identity API (Alpha, via the Admin API). It lets you check which report identity is being used in a GA4 property: – BLENDED– OBSERVED– DEVICE_BASED– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined) This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo Vázquez
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Open-source MCP server is now live
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can:– Run advanced e-commerce reports instantly– Refine results through conversational follow-ups– Build complete, data-driven marketing strategies in seconds
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Google has quietly changed how server-side Google Tag Manager (SGTM) loads Google JavaScript libraries like gtag.js
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client. If you want to load gtag.js via SGTM, you must now use a Web Container Client and allowlist the Google Tag Measurement IDs you want to serve.If you load
Google Analytics 4 is introducing two new reports for lead generation
Brais Calvo Vázquez discovered that Google is introducing 2 new lead reports! Lead acquisition report, focuses on how leads are acquired.Lead disqualification and loss report, Tracks disqualified or unconverted leads based on events like disqualify_lead and close_unconvert_lead. These reports use GA4’s recommended lead events and include new metrics: New leads: Unique users who triggered the
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Colors in the Graphics
GA4 has done it! Brighter colors for the interface graphics. Spotted by Luuk Fiets & Brais Calvo Vázquez.
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