GA4

Google is increasing limits for GA4. You can now create up to 2,000 properties and 400 subproperties in your GA4 account!

This change applies to conversions imported from GA4 to Google Ads. For more information/explanation I recommend reading the post from Frederik Boysen : https://lnkd.in/e-Zxehyv

On March 9 Google renamed fields in the GA4 connector. To see new & updated e-commerce metrics in the Looker Studio GA4 connection refresh the data. The new/updated metrics should now be detected and added automatically.

Google announced that GA4 can now process item-level custom parameters from the ecommerce events. The item-level custom parameters can be registered as custom dimensions and used in explorations. With item-scoped custom parameters, you can see more information about items on your website/ app.

Google announced that Custom channel groups will be available in GA4.

Interesting picture from the post of Steve Lamar. In this post, he shows and tells the events that Shopify is tracking and isn’t. For more information check his post: https://lnkd.in/ebJhC3Ka

A few months ago Shopify announced that in March you’ll be able to switch to GA4 on Shopify. The native integration is now available!

Google will soon automatically update your conversion window settings for GA4 imported conversions in Google Ads (source)!

You can now see which tags are firing on your website and which ones are not with Google’s Tag Coverage.

Google increased API GA4 limits. Source: Vlad Flaks