Microsoft made some updates in February for Bing Ads. These updates are:– Automated bidding and last-touch attribution on the Microsoft Audience Network– Data exclusions for Automated bidding– New In-market audience segments and pilot for custom combinations– Conversion tracking enhancements– Google Import for Smart Campaigns is now available in 11 markets
Microsoft Ads updates Read More »
Brightlocal wrote an amazing article about what the consumer review scene looks like in 2023! Some key findings: – 76% of consumers “regularly” read online reviews when browsing for local businesses– 87% of consumers used Google to evaluate local businesses in 2022, in 2021 this was 81%– Google is the most trusted review platform– 26%
Local Consumer Review Survey 2023 Read More »
Shopify has released more than 100+ new features! Some updates:– one page checkout– Shopify audiences– Ai generated content– Sync & sell on YouTube– Shopify bundles– Stack discount code More information on Shopify.
Shopify 100+ new features Read More »
Bing had a massive algorithm update on 18 of January. In the core search index you see the largest relevancy jump in 20 years!
Google has written an interesting article about AI-generated content! For more information check: https://lnkd.in/eJvF-mxZ
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You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this Matteo Zambon.
GA4 Demo’s Merchandise Store is in Alpha version. Read More »
Google will launch a new product for PMax in the next month! This will be a High Value Optimization for NCA in PMax (source).
New Customer acquisition Read More »
With Cost-Per-Hour Masthead, YouTube gives advertisers the ability to buy its most visible placement during or after important moments like sports games!
New Cost-Per-Hour Masthead placements Read More »
Google can now show a Merchant Center link in the Google Business Profile status dashboard!
Merchant Center Link Read More »
The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the page (source).