Changes for the UA tag in Tag Manager
In Tag Manager the Google UA tag shifted from the recommend section to the adjust section. The Tag also has a note that it is outdated!
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Similar audiences update
As Google announced earlier it’s not possible to create similar audiences anymore. On August 1 these audiences will be removed.
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Google will start with real-time bidding integrations for apps
Google Ads will move primarily to real-time bidding auctions for apps. They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.
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New Ad features YouTube Shorts ?
Big update! Google is expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video reach campaigns. Besides the changes for Video reach campaigns, Google also announced that YouTube Select is coming to Shorts YouTube Select ensures that ads appear alongside the most popular and relevant videos. With YouTube Select for
New Ad features YouTube Shorts ? Read More »
Test together section
Google is testing the often searched together section in the local panel(source).
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Blurring explicit pictures
Google announced in February that it is blurring explicit pictures. Now it looks like Google is testing this version of safe search in the SERP(source).
Blurring explicit pictures Read More »
Alphabet growth 2020-2023
It’s true that growth is slowing down and that YouTube saw a decrease in Ad revenue. But if you look at the bigger picture the search revenue has grown really fast from 2020 to 2023!
Alphabet growth 2020-2023 Read More »