Author name: Adriaan

In my experience Google Ads does not always work. Tomasz Abbott-Wieczorek also said it already earlier in hist post today. That’s why I have given my honest advice to some companies about their chance. Sometimes I will say that it’s more a test if we begin with advertising. Or I will tell them that they

My man James Dixon just got the chance to remove the auto generated video for PMax with the document below. Only after a lot of back and forth emails… but still! If you want to remove it. Contact your rep.

Arpan Banerjee just sent me this message that Google is going to held a masterclass for PMax. For more information read: https://lnkd.in/eJEdgG4S

Don’t forget that consent mode still has thresholds! Also in the beginning you can only find the status Consent mode is implemented. For the Consent mode is implemented and modelling is active status. This will first be accompanied by uplift data per domain country for 4 weeks after the modelling start date. For the uplift:

Interesting case about Youtube Shorts. For more information read(paid article): https://lnkd.in/eaiqP5HQ

Google Ads news week 2 – sponsored by ProfitMetrics.io I’ve included below all the Google Ads news from week 2: Automated migration of Merchant Center: https://lnkd.in/edx_umYbYouTube call to action button test: https://lnkd.in/e7rrwDnyNew PMax feature that removes assets: https://lnkd.in/ev_5YYQfGA4 table & bar chart update: https://lnkd.in/e–n9gJWNew open source tool Google: https://lnkd.in/ebi2i4hFWebsites can ask for later phase-out third-party

Automated migration of Merchant Center Brice Josselin 🏄♂️ & Yoann FERRAND found out that the automated migration of Merchant Center started on January 11, 2024. Ad testing button Thomas Eccel found out that Google is testing with a button that is more to the right! New PMax feature Chris Borg & Matt Bowen found this

Google has released that over 60M daily active users globally across Search, YouTube, and Discover are using My Ad Center. That’s an 1100% surge since launching last fall. 830M users are engaged every month and have adjusted their preferences over 330M times! For more information about the My Ad Center check: https://goo.gle/48xei29

Amy Hebdon found this interesting case! Could be that 2 different account are advertising for one website?

Just learned from Miles McNair and Julius Fedorovicius that the Conversion Linker from Google already stores information in first party cookies! Besides that Denny Kwakman also found out that Google has removed the March deadline for Consent mode v2 and the warning has gone away in Ads!

Top PPC’ers you should follow to learn from their content!

Thomas Eccel found out that you can now add sitelinks to Demand Gen.

Florian Ibe found out that you can now create a combination of image and product ads as well as video and product ads in Demand Gen! Before it was only possible to create either only product ads or image and video ads, depending on whether a product feed was selected for the campaign or not.

Biggest Google Ads changes of 2023!

Microsoft has rolled out a new AI tool called Retail Media Creative Studio that generates instant banner ads! For more information, please refer to this link!

Khushal Bherwani & Barry Schwartz found out that Google is testing with a some products to consider section in Google Ads.

Ben Fisher found out that Local Services Ads now let’s users choose if you want your LSA ad to show for brand searches.

Another catch from Thomas Eccel and again we get new insights into Pmax. Took some time. But if we add all the new insights up we see more and more positive changes for Pmax. With this new change, you can see data for Top Advertisers and a new box for Competitors entering and exiting.

Hana Kobzová found out that the business data-sharing setting started rolling out globally in January 2024 and is reaching general availability by March 2024. When the setting is turned on, you’re giving Google permission to access Ads business account data and provide you with more relevant recommendations across Google business products, including Google Analytics, Business

Elad Shochot found out that there is a bug in his Demand Gen Campaign he could not find the campaign settings… He had to go to his Ads Editor to find it…

Starting February 6, Microsoft will discontinue the creation of subaccounts and bid management in the Hotel Center. From then advertisers will manage lodging solutions through Lodging Campaigns. For more information, please refer to this link!

Slobodan Jelisavac received this mail! Looks like Google is being serious about the upgrade from Discovery to Demand Gen.

Mitchel Wubben found out that the no-end date function is gone in his experiments! This function used to be active in the experiment section.

Your image is the most important asset in your Responsive Display Ads. That’s why Google recommends to avoid: Avoid using the following: – Blurred images– Skewed/distorted images– Images that include a mirror image– Washed out colors, inverted colors, excessive filters– Images with borders– Collage images– Images with digital composite backgrounds– Overlaid text on top of

Filip Silobod found out that Google search ads with headings and descriptions are appearing in local results on desktop and mobile!

Instacart is going to collaborate with Google Shopping. Consumer packaged goods advertising partners now have access to Google Shopping ads

Google is making the final call for the sunset of the Google Ads API v13.

Arpan Banerjee just got the notification that Google can pause some ad groups if they use similar segments. Now similar segments are already phased out for some time but the notification he received was new for him.

Interesting news. Google is allowing some websites to delay the phase-out of third-party cookies. For more information, please refer to this link!

Asset groups best practices that Google Recommends for Pmax! Of course, this depends on your case but this is what they recommend.

Chris Borg & Matt Bowen found this new feature that tells you that you can now remove automatically created assets in Pmax. More control for the win🔥