June 27, 2026

Google is expanding Financial Services Verification to 24 additional EEA markets, with rolling enforcement starting July 23, 2026. Notified advertisers—and agencies managing their accounts must first verify through G2, then apply to Google using the issued code. Advertisers that miss their enforcement deadline will be unable to run in-scope financial services ads in affected countries.

Google will change how target-based bidding behaves in budget-constrained campaigns on August 17, making results track configured CPA or ROAS targets more closely. A Bid Target Adjustment Tool, launching July 6, will help advertisers identify affected campaigns and revise outdated goals. Advertisers whose campaigns currently outperform their targets should review settings, as unchanged targets could

Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring a Target ROAS. This gives advertisers access to value-based bidding while preserving Standard Shopping’s control and transparency. It may also reduce the need for feed-only Performance Max campaigns previously used solely to access this bidding strategy. Thanks for sharing Yash Mandlesha

Google has expanded AI Max for Search reporting guidance and confirmed that Dynamic Search Ads campaigns will begin automatically upgrading to AI Max in February 2027. The updated documentation adds reporting for search terms and landing pages, including options to exclude poor performers, and advises advertisers to prioritize conversion goals and intent-based targeting while avoiding

Google Ads will allow some ads to redirect the final URL to a different domain, with prior approval.

Google has launched official Agent Skills for advertising and measurement, giving AI coding assistants task-specific, up-to-date guidance for integrating Google Ads APIs and SDKs. Using progressive disclosure, agents load only the context needed for tasks such as Mobile Ads implementation, Google Ads API setup, MCP installation, and audience or conversion data ingestion. Developers can install