On July 1, 2026, Google Ads will update the US country-specifics of its Gambling and games policy. We will begin permitting Daily Fantasy Sports ads in Colorado for operators licensed by the state’s Department of Revenue’s Division of Gaming (CDOG). Advertisers must apply for certification. The Gambling and games policy page will be updated when […]
Google Updates Gambling Ads Policy Read More »
Google Image Search Mixes Ads Within Organic Results. Found by Barry Schwartz & Paul Graham.
Google Tests Ads Inside Image Results Read More »
Meta is expanding Live Video Ads across Facebook and Instagram and introducing virtual card checkout with Mastercard and Visa. The goal: reduce purchase friction, improve security and help advertisers turn product discovery into sales using AI-powered campaigns and product data.
Meta Pushes Live Shopping Forward Read More »
SpaceX plans to acquire AI coding startup Cursor for $60 billion in stock, aiming to strengthen its struggling xAI division and support ambitious AI promises made during its record IPO. The deal is expected to close in Q3 2026, as SpaceX’s valuation surged following its public debut.
SpaceX Moves Deeper Into AI Read More »
To help you maximise the value and performance of your first-party data, Google is turning on the conversion-based customer lists feature for your account(s) beginning on 17 June 2026, and data will begin to be processed on 18 August 2026.
Conversion-based customer lists enrolment Read More »
Google Ads will automatically label conversion-based customer lists starting August 2026. To stay in control, classify your lists in Audience Manager before the deadline.Update highlighted by Bia Camargo & Hana Kobzová
Auto-Labelled customer lists Read More »
→ Low CPC (but no conversions)→ High impressions (but no sales)→ Lots of clicks (but no qualified leads)→ “Top position” (but still unprofitable) These are vanity metrics. Easy to track. Easy to justify. Useless for growth. What actually matters? → Conversions→ ROAS / profit→ Conversion rate→ Cost per qualified lead→ Customer lifetime value Because at
Metrics that actually matter Read More »
Most Google Ads accounts don’t have a “performance problem”… They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign for everything✅ Segment by intent & funnel stage ❌ Optimize for clicks✅ Optimize for conversions & profit ❌ Ignore search terms✅ Mine search terms every
Do this / Not that Read More »
So here’s the simple version of what actually works: Start with who you want Turn that into high-intent searches Group tightly Match your ad to what they’re already thinking Track conversions properly Cut losers fast. Scale what prints. That’s it. No hacks. No tricks. Just structure + data + iteration. AI helps speed this up:
Google Automation Cheat Sheet Read More »