June 21, 2026

Shopify Events Coming Directly to Google Analytics

Starting in July 2026, Google Analytics will automatically receive e-commerce events, including purchases, directly from Shopify for stores using the Google & YouTube app. The new server-to-server integration is intended to improve measurement accuracy and recover conversion signals that may otherwise be lost. No action is required, as it will be enabled automatically. Merchants who

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Google Tests Backend Data for Better Tracking

Google Ads has launched a beta that lets advertisers strengthen conversion tracking by adding backend data such as CRM records to their Google tag. This can help recover signals lost to ad blockers and browser restrictions, improve automated bidding with more complete conversion data, and simplify integration through Google Ads Data Manager. Setup must be

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Smart Bidding strategy names update

Google Ads is updating Smart Bidding strategy names Starting in June 2026, Google Ads is separating target-focused bidding strategies from volume-focused strategies more clearly. The following UI labels are changing: • “Maximize conversions with a Target CPA” → “Target CPA”• “Maximize conversion value with a Target ROAS” → “Target ROAS” Maximize Conversions and Maximize Conversion

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