March 6, 2026

Certified merchants can now promote: • Prescription drug subscriptions• Prescription drug bundles (drug must be the primary product)• Recurring prescription consultation services To qualify, pharmacies must maintain certification, submit subscription pricing via the [subscription_cost] attribute in Merchant Center, clearly display terms and fees, and comply with Healthcare & Medicine and recurring billing policies. Why it […]

VRC Non-Skip ads are now globally available in Google Ads unlocking AI-optimized, non-skippable reach on YouTube CTV screens. Google is rolling out VRC (Video Reach Campaign) Non-Skips, expanding how brands connect with audiences watching YouTube on connected TVs. What’s happening VRC Non-Skips are now live globally in Google Ads and Display & Video 360. The

If you truly know your profitability and Customer Lifetime Value (CLV), POAS actually makes aggressive scaling easier especially for new customer acquisition. Instead of being restricted by a blanket ROAS target, you can bid higher where margins allow and even accept a lower POAS for verified new customers because you understand the long-term value. But

When an AI company founded on the promise of “benefiting humanity” signs a deal with the military, backlash is inevitable, and that’s exactly the firestorm Sam Altman now finds himself in. OpenAI sparked outrage after announcing a new agreement with the U.S. Department of Defense to deploy its AI systems for military use. Many users

February data shows meaningful shifts in AI Overview citation visibility: Key Movements: – Reddit and YouTube: Slight decline in citations– Biggest Winner: Google self-citations have doubled– E-commerce: Shopify and Amazon both down likely due to Google surfacing more native shopping experiences directly inside AI Overviews LinkedIn and Facebook: Modest visibility gains – Emerging Pattern– Google

New research from SparkToro & Datos (Semrush) challenges how we think about “search.” Instead of looking only at traditional search engines, the study analyzed desktop search activity across 41 major platforms including e-commerce sites, social networks, content platforms, and AI tools. Here’s what they found: Search is happening everywhere. Google still dominates but its share

Criteo is now the first ad tech partner integrating with OpenAI’s advertising pilot in ChatGPT (Free and Go, U.S.). This is a structural shift. For years, digital advertising has lived in search results, social feeds, and display inventory. Now it’s moving into conversational interfaces where users are asking high-intent, decision-driven questions. Data from 500 U.S.

Google will update its “Other Restricted Businesses: Government Documents and Services” policy on March 17, 2026. Advertisers promoting Business Identifiers and targeting only India will not need to qualify as a government or authorized provider. However, they must still apply for an exclusion to prevent ad disapproval. Businesses advertising other restricted government documents or services