Google Ads News Brand Guidelines Google has expanded its Brand Guidelines and Asset Optimisation tools to include text guidelines, giving advertisers more control over automatically generated ad copy. Previously limited to visual elements like logos and imagery, these sections now allow restrictions on certain words, phrases, or sentence starters (e.g., excluding “cheap” for premium brands, […]
Google Ads news – week 33 Read More »
Ezra Sackett discovered this note that by the end of 2025 language targeting settings will be removed😅. The language will be automatically detected with the help of Google AI!
Goodbye Language Targeting? Read More »
Google has begun rolling out age verification in Google Search, extending beyond just YouTube. Users are occasionally prompted with a notice informing them that Google was unable to confirm they’re an adult and advising them to review their account settings. This change reflects Google’s broader push to enforce age checks across search ads and content.
Here’s what’s new to help you engage users and boost measurable results: Optimize for performance Target ROAS bidding now on iOS. Also available: Max conversions (in-app actions) and Max conversion value (ROAS without a set target). Leverage YouTube creators New co-branded ad format for YouTube in-feed and Shorts—promote creator videos directly in App campaigns. Boost
Running Google App campaigns on iOS? Read More »
Starting August 2025, Google Ads will limit its Dating and Companionship ad restrictions to a shorter list of countries: Algeria, Bahrain, Sri Lanka, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Nepal, Pakistan, Qatar, Saudi Arabia, Tunisia, Egypt, and Yemen. Ads can run in all other countries outside this list.
YouTube just rolled out new tools to help creators drive engagement, conversions, and global reach. – Community Posts can now include up to 10 images, doubling the previous limit. – New call-to-action buttons in the “Promote” feature let you drive actions like: Book Now, Get Quote, or Contact Us directly from videos and Shorts. –
Google has updated 14 Google Ads Help Center policy articles, covering topics like: – Abusing the ad network – Alcohol – Ad protections for children and teens – Counterfeit goods – Dangerous products or services – Destination requirements- Healthcare and medicines – Inappropriate content – Legal requirements – Misrepresentation – Other restricted businesses – Trademarks
Google Refreshes 14 Google Ads Policy Guides Read More »
Google’s AI Just Killed 40% more Fake Clicks How Much of Your Ad Spend Was wasted? Google’s latest AI-powered protections have quietly revealed the uncomfortable truth about online advertising: fake clicks and bogus impressions have likely been draining budgets on a massive scale for years.Using large language models from its Ad Traffic Quality team, Google
Thomas Eccel discovered that Google Ads has improved the Performance Max Channel Reporting beta by adding a cost slider that reveals each channel’s share of total campaign spend. When you activate the slider, Google calculates and displays the percentage of cost attributed to each channel, making it easier to see where your PMax budget is
