August 12, 2025

Instagram has rolled out new analytics tools that give creators and marketers a deeper understanding of what content drives engagement and follower growth. Key changes: Follower growth is now shown per post. You can see which specific posts attracted new followers, allowing for better performance evaluation. New demographic data is available at the individual post […]

Meta is rolling out a new Creative Testing feature that lets you test 2–5 ad variations within the same ad set, preserving learnings and simplifying creative optimization. You can now test small creative changes like CTAs, overlays, or formats without resetting delivery. It’s a big step forward, especially as creative now drives delivery more than

Last week, Google stopped tracking EU conversions for one of my accounts! – No conversions– No remarketing– No optimization signals A silent performance killer. But here’s how I fixed it in 48 hours 👇 👉 I scanned the site with Cookiebot Web CMP by Usercentrics👉 I found some sneaky trackers (Woocommerce)👉 I blocked those👉 Google

Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report with new columns, including Match Rate, giving advertisers deeper visibility into how enhanced conversions drive performance. The report now segments uplift by campaign type (currently Search and YouTube) and conversion action, making it easier to see where improvements come from.