July 25, 2025

New Canvas Sizes: Two A4 canvas presets (portrait and landscape) are now available, giving users more control over report layout. Alt Text for Images: Users can now add alt text to images for screen reader accessibility, supporting WCAG compliance. Looker Connector Enhancements: More calculated field functions are now available in Preview mode. BigQuery Performance Boost: […]

Google is phasing out support for older Python versions in its Ads API client library: Python 3.9 End-of-Life (October 2025): Once Python 3.9 reaches end-of-life, the Google Ads Python client library will no longer support it, except for critical security fixes. New Library Release (Q4 2025): A major new version of the library will launch,

Bob Meijer & Miles McNair discovered that some accounts now show click and conversion data per RSA headline, replacing vague ratings like “Good” or “Best.” This enables real ad copy testing again. Check via Campaigns → Assets → Add columns. Not in all accounts yet, but rollout is expected soon.

Barry Schwartz discovered that Google is launching an alpha version of the Google Trends API, offering developers, researchers, and journalists programmatic access to search behavior and trend data. The API allows: – Access to 5 years of data– Custom aggregation by day, week, month, or year– Insights across countries and sub-regions– Advanced capabilities like merging

Advertisers can now set lifetime budgets at the campaign level for Microsoft Audience Ads, making long-term or fixed-spend planning significantly easier. Lifetime Budgets are now available for Audience Ads (campaign-level only; not for shared budgets) Campaigns can run for up to 365 days You can adjust the budget anytime. Lowering it below the amount already