One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all […]
Nike wiped out $150B in value Read More »
You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.
Most advertisers don’t benefit from consent mode Read More »
Google Analytics Releases MCP Server: A New Experimental Tool for Model Context Protocol Google Analytics just launched an open-source tool called the MCP Server, now live on GitHub and MCP here stands for Model Context Protocol, not Modular Custom Properties. This early-stage, Python-based tool is designed to support AI model interoperability, making it easier to
Google Analytics Releases MCP Server Read More »