Google Ads API is exploring a new Model Context Protocol (MCP) Server to enable third-party generative AI tools to work directly with advertiser accounts. They’re seeking early feedback from developers to help shape the roadmap. Interested users are encouraged to participate in a short survey. Link: https://lnkd.in/eTGDkGpP
Model Context Protocol Read More »
In an era obsessed with ROAS dashboards, attribution models, and performance marketing teams, the idea that paid media could be non-essential sounds like heresy. But that’s exactly what several of the world’s biggest brands found when they turned off digital ads, business didn’t change. Around 2017–2020, major advertisers, including P&G, JPMorgan Chase, eBay, and Uber,
When These Big Brands Stopped Spending on Digital Ads… Nothing Happened Read More »
What if I told you that your “meh” prompt could become a high-performing one in one click? That’s exactly what Prompt Maker does. Launched on the ChatGPT store by Ruben Hassid, this GPT takes your messy idea (“write a LinkedIn post”) and turns it into a structured, goal-oriented prompt designed to get results. 700,000+ people
TikTok is reportedly developing a separate version of its app exclusively for U.S. users, set to launch on September 5, 2025. The existing app would stop functioning in the U.S. by March 2026, according to sources familiar with the matter. This move is likely a precautionary step toward complying with a possible forced divestiture, as
TikTok U.S. Version Read More »
In 2016, cybersecurity firm White Ops uncovered a massive ad fraud operation: Methbot. A network of over 570,000 bots simulated real users across 6,000 spoofed domains and 250,000+ fake URLs. These bots mimicked human behavior, scrolling, clicking, even logging in, to trick video ad platforms into thinking real people were watching premium ads.At its peak,
Methbot Was Generating $5M a Day in Fake Ad Views Read More »
During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G’s Strategy: P&G increased its marketing investment, particularly in digital media, to maintain brand visibility and consumer engagement. This approach contributed to a 6% increase in net sales, demonstrating the effectiveness of sustained advertising during economic downturns. Coca-Cola’s Approach:
P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis Read More »
Arpan Banerjee discovered this warning that his call extension is missing! Looks new to me. Has anybody else seen this before?
Call extension is missing Read More »
Ahrefs just analyzed 600,000 ranking pages, and the results confirm what many suspected: – 86.5% of top-ranking pages include some AI-generated text– Pages with 0–30% AI content slightly overperform at position #1– But overall? There’s no penalty, no demotion, and no reward. Google treats AI content neutrally What matters most? – Usefulness– Originality– Clear, human-focused
AI-generated content does NOT hurt your Google rankings Read More »
In June 2025, Google will update its Political content policy and Election ads verification page. The changes include updates to which ad formats are eligible, new guidance on election ad disclosures, more verification and revocation options, and revisions to the layout and wording of the policy pages.
Political content policy and Election ads verification Update Read More »
