Had a call yesterday with Jos IJntema about Server-side tracking that is not blocking Ad blockers 😅 . Want to test it yourself? Download Ghostery. Put on Ad blockers Go to your website. Browse in Chrome. Click on inspect. Go to the network. Type below in the search bar: GTM. Refresh. And voila, you see […]
Server-side tracking that is not blocking Ad blockers Read More »
Apple didn’t just “boost privacy.” It re-engineered the internet in ways that broke attribution for marketers, analysts, and ad platforms. Here’s how it happened, step by step. 2021: iOS 14.5, The IDFA Kill Switch Apple introduces App Tracking Transparency (ATT). What changed: – Apps must now ask users to track them across apps/websites. What broke:
Apple vs. Attribution: The 5-Year Dismantling (2021–2025) Read More »
Apple has officially filed an appeal against the €500 million fine imposed by the European Commission in April 2025. The case centers around alleged violations of the Digital Markets Act (DMA), and the outcome could have a significant impact on how app stores operate within the European Union. The issue: steering restrictions The Commission argues
Apple vs. the European Commission A €500 Million Showdown Read More »