June 27, 2025

I saw this great picture from Arpan Banerjee about how Data-Driven attribution works!

Great information by Anthony Tierney! Google can change your titles in shopping be aware of this! Thanks for sharing.

The Business Owner asked me this with wide eyes… And honestly? Been there😅 Here’s something Business owners miss when they set their Google Ads budget: – You’re not setting a hard daily cap.– You’re giving Google flexibility. Because traffic doesn’t follow a perfect schedule. Some days pop. Some days flop. So here’s how it works:

Instead of writing 100 ads, you write one, and Google swaps in the right product, price, or message based on who’s searching. Example: Someone searches “ProWhip 300” → your RSA shows: – ProWhip 300 Stand Mixer– 5 quart tilt-head.– Just $199 – sale ends in 5 days. All from this line in your ad: {=Mixers.Model}

Normally (client-side tracking): When someone visits your website, their browser sends data directly to platforms like Google Analytics or Facebook Ads. Example: “Adriaan clicked this button!” gets sent straight from the visitor’s device to Google. With server-side tracking: Instead of sending that data straight to Google, the browser sends it to your own server first

If you’re running Google Ads and want more accurate conversion tracking, Enhanced Conversions can help. But there are two types, and each serves a different purpose. Enhanced Conversions for Web Use this when the conversion happens directly on your website.A user submits their info (like email or phone number), it’s hashed and sent to Google,

Every time someone searches on Google or visits a site with ads, Google Ads runs a real-time auction to decide which ads show and in what order. There are separate auctions for each ad position (like top vs. bottom of the page). The ad auction is based on six key factors: Your Bid – The

That’s a view-through conversion at work. It happens when someone sees your ad, doesn’t click, but later converts. If your view-through conversion window is set to 30 days, Google Ads will track those conversions for up to 30 days after the impression. For top-of-funnel campaigns like Display or YouTube, setting the right window can help

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want

Always check your conversion by conv. time vs conversions I had an account that showed an ROAS of 6 based on Conv. time; when I used the normal conversion value, it was an ROAS of 2. Teodor Yordanov made this great picture and example of how it works: If the purchase took place TODAY, but