June 23, 2025

Pinning headlines will not work with final URL expansion in AI Max!

One of the clearest brand missteps of the decade. In 2020, Disney bet big on streaming:— Pushed Disney+— Cut back theaters— Centralized creative— Chased subs over story At first, it worked. Then the magic faded. Pixar lost relevance. Marvel got diluted. Theme parks stalled. Disney+ burned $ and flatlined. Stock dropped nearly 50%. In 2025,

They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the quality of your brief defines the quality of the work. Here’s the process that works: 1. Start with a focused prompt including role, context, tone,

I’m opening up one new client slot as I scale operations with a new team member on board. This is for ambitious businesses or agencies ready to scale with a proven paid search strategy. – Minimum ad spend: €10,000/month If that sounds like you or someone you know, DM me directly.

I collected 20 high-converting, emotion-driven, clarity-boosting prompts that you can use for: – Ad copywriting– Landing page testing– Hook ideation– Campaign angles– Persuasion rewrites Save this. Send it to your team. Steal one for your next brainstorm. 👇 Image below

Dario Zannoni discovered this Google Ads Referral program, I did not know that did existed.

So they must be connected, right? Not necessarily. And mistaking one type of connection for another can lead to wasted time, wrong priorities, and fake “wins.” Here is a simple cheat sheet with 5 types of relationships between metrics and why they matter: 1/ 𝗠𝗮𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰𝗮𝗹One is part of the formula (AOV = Revenue / Orders)2/

(Used by top ChatGPT experts) You’ve seen the same weak AI prompts everywhere. “Write a headline.”“Make this better.”“Summarize this.” That’s not how you use ChatGPT. Use prompts that think. That guide. That builds systems. Here’s how the pros do it 👇 Be blunt, not fancy“Write 3 conversion-focused headlines for a , no buzzwords.” Set the