June 22, 2025

Meta now lets advertisers turn up to 20 product images into multi-scene video ads complete with music and text using AI. Part of their bigger push to fully automate ad creation by 2026. This: – Lowers the barrier for small brands– Speeds up creative production– Creates a debate: AI speed vs. human originality…

The Microsoft Channel App, previously only available in the US, is finally rolling out in Europe. This means: – Native feed and product data management within Shopify– Direct access to Microsoft Ads reporting– No more reliance on third-party feed tools or Google Merchant Center imports– Full control over your Microsoft Ads feed setup Thanks for

Peter Yang recently shared a helpful comparison of the leading AI assistants. His summary: Coding → Gemini 2.5 is currently the strongestImage generation → ChatGPT leads in visual creativityWriting & reasoning → Claude stands out in depth and nuance Credit to Peter Yang for the overview. Worth checking out: https://lnkd.in/ePh6cvKd

Google has introduced a new feature for local inventory ads: Emmanuel Flossie discovered that Google has launched Website‑reported Autofeeds enabling near real-time stock updates via Google Tag Manager.How it works When a user clicks a “Check availability” button on your site, a GTM tag sends key inventory data (availability, price, product/store ID, etc.) directly to

Dario Zannoni discovered this new documentation on Target CPC! Target CPC (tCPC) is an automated bidding strategy designed to get you as many clicks as possible at your target average cost-per-click. It works similarly to Target CPA, but optimizes for clicks instead of conversions. How it works: – Google uses real-time auction signals (like device,

TikTok has introduced new generative AI tools within its Symphony suite that let marketers instantly turn product images or text prompts into short branded videos. These include image-to-video and text-to-video capabilities, along with AI avatars that can demonstrate products or model clothing. Key Features Symphony Showcase Products: Generates realistic five-second videos with digital avatars based

Starting June 17, 2025, Google will change how Performance Max and Smart campaigns attribute and optimize for offline conversions. The focus will shift away from view-through conversions on Display and YouTube, and instead prioritize high-intent actions like clicks from Search and Google Maps that are more likely to result in actual store visits or sales.

We talk a lot about how to use prompts. But not enough about how we write them. This week, I took time to reflect on how I write instructions. Not just what I ask for, but how I structure my thinking, how I frame outcomes, and how I communicate what I want. It’s easy to

Google quietly updates Search Console: new traffic source now included Google has started including traffic from its new “AI Mode” experience in the Performance reports within Search Console. This update adds clicks, impressions, and average position data from AI Mode into existing Web search metrics. However, there is currently no separate filter or label making

Global Expansion: Google for Nonprofits is now available in 100+ additional countries and territories, its largest rollout yet. AI Features in Workspace: Nonprofits get free access to NotebookLM Audio Overviews and Gemini’s Deep Research to speed up content creation and research. Ad Grants on Google Maps: Performance Max campaigns can now show free ads on