Reminder for Meta Ads’ daily budgets how they actually work Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the […]
Daily budgets: how they actually work Read More »
A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later. This chart sums it up perfectly 👇 If you don’t actively create demand, you eventually hit a ceiling no matter how good your campaigns are. Brand-building isn’t just a “nice to have.” It’s how you grow
From “Building Brand” to “Future Demand” Read More »
Ads Studio in Editor: – Create/edit ad assets directly in Microsoft Advertising Editor– AI-powered Copilot for images, background editing, and insights– Brand Kit to maintain visual consistency Audience Ads Enhancements:– Add logos and CTAs to native ads– New diagnostic tool for quick issue resolution– Support for video assets in native campaigns Smart Campaigns → Performance
Summary of the May 2025 Microsoft Advertising updates Read More »
In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta ads weren’t incremental. To test this, Uber went dark on Meta
Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M Read More »
First time seeing AI overview live in the Netherlands! Looks like Google is speeding up the roll-out.
AI Overview live in The Netherlands Read More »
Hana Kobzová told it 1-2 weeks ago. The new image enhancement feature for Pmax will be shown at the asset optimization section! And now Thomas Eccel has spotted it as first! Now let’s wait for the landing page enhance tool 🤣 .
New image enhancements Read More »
Meta is rolling out video ads on Threads, now testing in-feed placements (19:9 and 1:1 formats). Plus: – AI-powered Creator Marketplace search– New “Trending Reels” ad spots on FB & IG– Partnership Ads for Facebook Live Threads ads won’t be a major revenue stream, but this is a clear step toward deeper monetization.
Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad networks one by one had no effect on user acquisition. Kevin Frisch, then Head of Performance Marketing, began a bold test. First, he reduced spend by 10%. No change. Eventually, Uber shut off $100 million two-thirds of its mobile ad budget. The
Uber Cut $100M in Ad Spend and nothing happened? Read More »
Arpan Banerjee discovered that Google is again testing with a lot of callouts in the Ads!
Anthony Higman discovered that actual GBP Calls are now available. Previously, only call clicks were visible. Now, real tracked calls from Google Business Profile can be counted as conversions in Google Ads.
Google Now Tracks Actual GBP Calls as Conversions Read More »