Brais Calvo Vázquez discovered that Looker Studio now supports responsive reports that adapt to different screen sizes. You can choose between freeform or responsive when creating a new report. Responsive reports use sections, support block-level filters, and offer device previews. Existing reports can’t be converted to responsive.
Looker Studio now supports responsive reports Read More »
Google says you don’t need to do anything for the April 10 tag update. That’s misleading. If you skip this, you risk: Violating privacy laws Breaking your remarketing audiences Getting messy reports Here’s why: The new Google tag acts like a mini Tag Manager. If not set up correctly, it can start collecting data on
Google April 10 update Read More »
Thomas Eccel discovered that Demand Gen just got a new feature called final URL screenshot. With this change, the look of your landing page can be shared in your ad. This makes it even more important to have a good landing page!
Landing pages just got a bit more important Read More »
🚨 BREAKING: I just created a script that makes Exact Match… actually exact match again! No more close variants. No more “did you mean something completely different?” Just pure, crystal-clear, 100% exact matching.See it in action here: https://lnkd.in/eTPUR4yS You’re welcome, PPC world. 😎
Exact Match script Read More »
Interesting chart that indicates that RSAs prioritize headlines containing the most commonly triggered keywords in the ad group to maximize ad rank when constructing specific ads for triggered keywords.
How Google Ads keyword matching works Read More »
Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti Here’s a snapshot of the key insights: Steady Growth: Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC.Performance Max (PMax) campaigns now dominate, accounting for 67% of shopping ad sales. Performance Max Adoption: Over 95% of Google
Q4 2024 Digital Ads Benchmark Report Read More »
Q1 is closing today. The average earning prediction for Alphabet in Q1 2025 is 89.32 Billion. YoY that is an increase of 10.9%. Now remember these stats when people say Google is dead. I expect a lot of growth in YouTube & Ads revenue. Now with people opting in automatically into Display Ads with Demand
Earning prediction Alphabet Read More »
Just came across a new help page from Google: “Your guide to YouTube Shorts ads.” It explains how Shorts ads work, which campaign types support them, and how to create effective ads. A quick summary: YouTube Shorts ads are short, vertical, full-screen video ads that appear between organic Shorts. They’re designed for mobile and can
Your guide to YouTube Shorts ads Read More »
Google Ads News Key events Emmanuel Flossie discovered that conversion settings have been changed to key event setup! Make sure to check his Youtube Channel for more information about Merchant Center updates. Mid-roll Starting May 12, 2025, YouTube is updating its mid-roll ad placement system to improve ad quality and reduce interruptions. Ads will now
Google Ads news – March Recap Read More »