April 1, 2025

Starting April 23, 2025, Google is updating its advertising policy for Cryptocurrency Exchanges and Software Wallets in the European Union (EU). Advertisers must: – Be licensed as a Crypto-Asset Service Provider (CASP) under the MiCA regulation.– Comply with local legal requirements.– Be certified by Google. Transitional periods apply for existing country-based licenses in: – Finland […]

Google is introducing two new optional account-level settings under European regulations in the Privacy & Messaging section. These settings let Google’s Consent Management Platform (CMP) respect users’ consent choices across Google products like Ads, Analytics, and Firebase for both advertising and analytics purposes. They are disabled by default and only apply to publishers using Google’s