March 18, 2025

Arpan Banerjee saw this contactless label for the first time in shopping!

Spotted by Alina Elvira Popa a new GTM Preview Mode update: The “Format” toggle makes consent codes like G111 easy to read. ad_storage: Granted, analytics_storage: Granted. Check out the GIF.

Looker Gemini Permission Now Enforced The gemini_in_looker permission, available only in the Looker Gemini role, is now being enforced in Looker. This permission is required for using Conversational Analytics.Enhanced Event Logging for Looker-Based Reports When data is downloaded or exported from a Looker Studio report that includes at least one Looker data source, the connector

Starting April 2025, telemedicine providers in Indonesia and the Philippines can promote prescription drug services, provided they are certified by LegitScript and Google. However, prescription drugs cannot be directly advertised in ads or landing pages.Violations will receive a 7-day warning before any account suspension.

YouTube introduces creator-initiated linking and a video linking API to streamline sponsored content integration. These tools reduce admin work, making brand-creator collaborations more efficient and measurable. As consumer trust in creators grows, YouTube strengthens its role as the leading platform for brand partnerships.

By Henry-Jörgen Rautits, Request your Google rep to enroll you in the “Disclaimer Asset” Beta for PMAX. This ensures your ads are never shown without the required disclaimer.A disclaimer is a legal or consent notice that must accompany your ads. Advertisers are responsible for ensuring compliance with Google’s policies and local laws. Ads with disclaimers

A few weeks ago, Google announced the Feed Only pmax experiment. Now, Google has launched an asset-testing experiment for Performance Max, splitting traffic within a single campaign to compare feed-only vs. assets-added groups.

Zeeshan Ali discovered the option to confirm “Confirm your phone number” for advertiser verification.

Hana Kobzová discovered that Google has launched a new page introducing Channel Controls for Demand Gen campaigns. This feature, currently in beta, allows advertisers to choose where their ads appear across YouTube, Gmail, Discover, and the Google Display Network. The page explains how Channel Controls help businesses tailor ad placements, extend reach beyond paid social,