Google Upgrades Display & Video 360 for CTV Advertisers
Google is enhancing its Display & Video 360 platform for connected TV (CTV) advertising, introducing key upgrades to audience targeting, measurement, and insights. Enhanced Audience Targeting – Marketers can now target households based on demographics, shared interests, and purchase intent. Improved Measurement – New conversion tracking in Display & Video 360 and Campaign Manager 360 […]
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