February 19, 2025

Aleksejus Podpruginas discovered that Google is testing with this new GDN Image Creator Powered by Your Website!

Michael Knudsen sent me this poor example of the newest background optimizer from Google..

Alphabet posted $96.47 billion in Q4 2024 revenue, a 12% increase from last year. Net income rose to $26.54 billion, driven by AI advancements in Search, Cloud, and YouTube. – Google Ads: $54.03B (up from $48.02B) – YouTube Ads: $10.47B (up from $9.2B)- Google Cloud: $11.96B (up from $9.19B) – Subscriptions & devices: $11.63B (up

Andres Valderrama posted that starting February 24th, advertisers in select European countries will be able to activate Netflix Ads programmatically through Google DV360 and The Trade Desk.

Google keeps adding new attributes for vehicle ads! This time it is the body style of a car.

The latest ProfitMetrics.io E-Barometer for January 2025 confirms that November and December remain the peak months for e-commerce activity, with consumer demand stabilizing in January after two intense months. While turnover, gross profit, and orders continue to grow year-over-year, ad spend is rising at an even faster rate. This is leading to a decline in

Google launched a new open-source web app, Causmos, which is set to simplify Causal Impact analyses for marketers. Built on Google Cloud, the tool automates data gathering, validation, and reporting, allowing users to measure the true impact of their campaigns no coding required. Causmos streamlines the analysis process, making data-driven decision-making more accessible. The project

Siavash Kanani & Brais Calvo Vázquez discovered that Looker Studio is updated with Modern Charts. This feature improves the design and customization of the charts What is new: – New color themes- Rounded edges on bars and columns – Gradients in lines and time series – More control over transparencies and axes How to turn

On February 18, 2025, Google Ads will update its Gambling and Games Policy for Angola, allowing ads from licensed operators registered with the Instituto de Supervisão de Jogos. Key Points: The update applies to sports betting, online games, and gambling-related lotteries. Advertisers must be certified before running ads. The policy page will be updated when

In March 2025, Google Ads will update its Healthcare and Medicines Policy to allow the promotion of recovery-oriented drug and alcohol addiction services in Canada. Key Points: Advertisers must be certified by LegitScript’s Addiction Treatment Certification program to promote these services. After obtaining LegitScript certification, advertisers can apply for Google certification once the policy update