November 23, 2024

Google Ads Script consent unbundling

Starting in January 2025, Google Ads scripts will support consent unbundling, allowing users to authorize specific OAuth scopes rather than using an all-or-nothing approach. During script authorization, users must select all necessary permissions to avoid execution errors. Existing scripts will continue to function without action, unless modified, which would require reauthorization. This change is part

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First-party cookie controls

In Google AdSense accounts, first-party cookie controls are being updated to streamline management and enhance third-party demand access. The settings for ‘first-party cookies’ and ‘first-party cookies for personalization’ have been combined into one control. By enabling this new control, It will activate all uses of first-party cookies, including sharing with demand sources and personalization. Starting

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No Ads experience Meta

Meta is introducing a reduced-price subscription for ad-free Facebook and Instagram in Europe, now €5.99/month on the web and €7.99/month on mobile. Users can also opt to see “less personalized” ads based on minimal data (age, location) instead of highly personalized ads. This change, driven by EU regulatory feedback, allows free access with limited data

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