Google AdMob is launching a new app-level setting for high-engagement ads, giving developers more control over ad performance and user experience. The setting, enabled by default, includes skippable interstitial ads after 15 seconds, 60-second reward periods for rewarded ads, and a multi-step exit process. While the update aims to boost ad performance, it may impact […]
Google just mailed me this week with the recommendation to switch to exact match. I have never seen this before normally they always want you to go broader.
Switch to exact recommendation? Read More »
Google announced this future during Google Marketing live in May, but Dario Zannoni discovered that it is now live. With these settings, you can configure the following at the campaign level: – Business Name – Logo – Custom Colors – Font: Optional
October 2024 Market Index Report from ProfitMetricsThe latest report from ProfitMetrics.io is out and this compares key e-commerce metrics from October 2024 to October 2023, including revenue, orders, ad spend, POAS, ROAS, and gross profit. Highlights: Revenue: Increased by 4.7% year-over-year and 5% from last month, reflecting steady market growth. Gross Profit: Up 3.7% year-over-year
Emirhan Bayutmuş discovered that he now has access to Demand Gen for DV360!
Demand Gen for DV360 Read More »