Google Ads news New Warning Aleksejus Podpruginas discovered this PMax warning… Vehicle ads live in the UK Arpan Banerjee just sent me that effective October 2024, vehicle ads will be available to all United Kingdom advertisers and will be expanded to more countries at a later date. Changes to search & display reporting Starting on […]
Google Ads newsletter – week 39 Read More »
On September 30, 2024, the Google Ads Gambling and Games policy will be updated in response to new regulatory requirements in Brazil. Changes for Sports Betting and Online Gambling Operators: To run ads for online sports betting or online gambling services after September 30, 2024, advertisers must prove they have requested authorization to operate from
Brazil Gambling update Read More »
Your LinkedIn strategy depends on your goal. Some goals: – Create a personal brand– Impressions & more connections– Sales If you want to work on your brand, for example, you need to focus more on personal content. If you want to grow a big network or get lots of impressions, free giveaways and training files
Are you getting some conversions in for your e-com account? Your structure could look something like this! Just a basic intermediate e-com strategy. You can have different pmax campaigns or different search campaigns with a portfolio bidding strategy! Your structure depends on your account but normally I see these basic campaigns back in an account
Basic E-com Campaign Structure Read More »
Did you know that Google can change your shopping titles? This was found some time ago by Anthony Tierney.
Google can change your shopping titles Read More »
Is it crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some of your keyword terms. For positive: Ads may show on searches that are related to your keyword, which can include searches that don’t contain the
Negative vs Positive Targeting Read More »
Anthony Higman discovered that the LSA bidding options are updated. Now include options for TCPL (Target Cost Per Lead).
Update LSA Bidding Options Read More »
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30 conversions in shopping? Try Pmax. To boost your campaign from the beginning, use negative keywords. Also, make sure to measure ProductId for dynamic remarketing
Basic Starting E-com Google Ads strategy Read More »
Thomas Eccel discovered that Google is now using a new campaign icon for Demand Gen!
