October 2, 2024

Starting on October 16, 2024, Google will begin rolling out changes to search and display reporting. As a result of this change, Google Ads Query Language (GAQL) queries for campaigns with an advertising_channel_type of SEARCH or DISPLAY will return a value of 0 for any metrics in that GAQL query when you include the fields segments.asset_interaction_target.asset or segments.asset_interaction_target.interaction_on_this_asset in the query.

An interesting study from Optmyzr about the results of different bid strategies! Takeaway from the study: Bidding strategies should be tailored to campaign goals and account maturity. No single approach (Smart, Manual, or Auto) is inherently better, but performance depends on execution and an account’s stage in terms of conversion volume. Many advertisers use a

Arpan Banerjee just sent me that effective October 2024, vehicle ads will be available to all United Kingdom advertisers and will be expanded to more countries at a later date.

Google Ads news from week 38: New Gmail format: https://lnkd.in/eNFEp2u3Travel feeds update: https://lnkd.in/evUp_McnTest favicon & URL: https://lnkd.in/eRvRvEnWFeatured option test: https://lnkd.in/epVsENdZAPI user change: https://lnkd.in/e9ntaytAYou need more conversions?: https://lnkd.in/ecMEPjHfSitelinks in display ad: https://lnkd.in/eYerPR-KSticky banner test: https://lnkd.in/eXYpu4UTLSA view time test: https://lnkd.in/ebtEGhEUGoogle launched new features: https://lnkd.in/epadYAV5Custom search terms: https://lnkd.in/ewVPVXvVUK Gambling update:https://lnkd.in/eJtkHwjhGoogle wins court case: https://lnkd.in/eH5ZZk9rGA4 new data import: https://lnkd.in/eDG4A-rHPause

Google Ads news New Gmail format Karina Montenegro & 🛰️ Yoann Ferrand posted about this new Gmail format that was spotted? Could this be a boost for demand gen campaigns 👀 Travel Feeds Rudolph Dekker just shared with me that starting from October 15, 2024, Google will automatically enable Travel Feeds in Search Ads for