Many companies still underestimate privacy compliance.
I see it often when auditing tracking setups: websites are collecting data before users even give consent.
That’s not just a technical issue
It’s a legal and business risk.
Here are some common mistakes:
❌ Tracking tools like Google Analytics or Meta Pixel firing before consent
❌ No proper cookie banner or real reject option
❌ Using dark patterns to push “Accept”
Under GDPR, fines can reach €20 million or 4% of global revenue.
Important nuance:
👉 You don’t get fined because users refuse cookies.
👉 You get fined because of illegal tracking.
That’s why I personally use Cookiebot Web CMP by Usercentrics to manage consent and keep tracking setups compliant.
It helps to:
✅ Automatically block scripts before consent
✅ Store consent documentation
✅ Support Consent Mode & better data modeling
✅ Reduce legal risk while improving data quality
